Ethical Ad Server

The Ethical Ad Server is an advertising server without all the tracking. It was created by Read the Docs to serve the ads on Read the Docs.


  • Supports image, image+text, and text-only ads

  • Extensive and extensible ad fraud prevention

  • Reports based on campaign, flight, or individual ad

  • DoNotTrack ready

  • GDPR ready

  • Supports many targeting parameters options including:

    • geographical targeting by country and state/province

    • mobile, tablet, or desktop targeting

    • extensible custom targeting options

The Ethical Ad Server uses GeoLite2 data created by MaxMind or IP Geolocation by DB-IP.

Use our existing ad network

This code is what powers our EthicalAds network. If you are looking for a way to serve ethical ads to developers, we highly recommend that you give our existing network a try. If you are interested in handling your own ads sales while serving ads ethically, please get in contact with us as we are currently building a solution for you!

Installation Guide

If you are looking to install your own instance of the Ethical Ad Server, these docs are for you.

User Guide

This section of the docs has specific how-to guides to get the most from the Ethical Ad Server.

Developer Guide

If you are developing the Ethical Ad Server, then these are the docs for you.

Developer Guide